In 2012 Britain’s famed Damien Hirst was commissioned by renowned chef Mark Hix to create a piece for his restaurant Tramshed. The outcome was Hirst’s ‘Cock and Bull’, taking his inspiration from Hix’ chicken and beef focused menu. It still stands in Tramshed today and considering Hirst’s pieces often sell for sums well into the millions, it is certainly a prized piece for the meat based restaurant. As a calling card for patrons it has also lead the restaurant to bustling successes, continuing a long-standing tradition of restaurants and hoteliers using art as a means to attract custom.
For new establishments of course, this can be a very costly way to market themselves. Aiding the purchase or hiring of pieces of art globally are Art Capital Group. A firm tailored exclusively for the provision of funds for art investors and collectors worldwide, they pride themselves as pioneers in the industry. With bespoke, sophisticated service and unique financial products, their diverse clients include individuals, museums, estates, and family offices. They boast a network of resources in both art and finance and are able to independently deliver creative financial solutions for the budding collector.
This vision and understanding of what is a more atypical investment can prove vital to the acquiring of art by more unusual institutions. As is its nature, the art world is ever changing and now so to are its buyers. K11 is an enterprise in China which is pioneering the concept of the art mall, essentially making the purchasing of art more accessible to the average consumer. Artist Sir Antony Gormley was recently commissioned with designing an entire room for Beaumont Hotel in London, which guests can now enjoy for a night at a time for a price of £2,500.
Hotels, restaurants and malls world over are increasingly seeing the unique value they can bring to customers by providing individual pieces of art, or indeed immersive experiences. This in turn affects revenue very positively. In providing unique financial support which can be impossible to obtain from traditional financial institutions, firms such as Art Capital Group are allowing for increases in this endeavour. As the first to execute these financial solutions, its entrepreneurship can give rise to similar unique endeavours world over.
For new establishments of course, this can be a very costly way to market themselves. Aiding the purchase or hiring of pieces of art globally are Art Capital Group. A firm tailored exclusively for the provision of funds for art investors and collectors worldwide, they pride themselves as pioneers in the industry. With bespoke, sophisticated service and unique financial products, their diverse clients include individuals, museums, estates, and family offices. They boast a network of resources in both art and finance and are able to independently deliver creative financial solutions for the budding collector.
This vision and understanding of what is a more atypical investment can prove vital to the acquiring of art by more unusual institutions. As is its nature, the art world is ever changing and now so to are its buyers. K11 is an enterprise in China which is pioneering the concept of the art mall, essentially making the purchasing of art more accessible to the average consumer. Artist Sir Antony Gormley was recently commissioned with designing an entire room for Beaumont Hotel in London, which guests can now enjoy for a night at a time for a price of £2,500.
Hotels, restaurants and malls world over are increasingly seeing the unique value they can bring to customers by providing individual pieces of art, or indeed immersive experiences. This in turn affects revenue very positively. In providing unique financial support which can be impossible to obtain from traditional financial institutions, firms such as Art Capital Group are allowing for increases in this endeavour. As the first to execute these financial solutions, its entrepreneurship can give rise to similar unique endeavours world over.